This was the first commercial in a series of concepts to re-launch Perrier's Flavor range. The concept spoke to the emotional experience drinkers would have, after just one sip. Using shorter ads and posts, we were able to individualize each of the seven variants. By pairing each Flavor with a distinct personality type, individuals could align themselves with the taste that personified them. For example, a bubbly 'Strawberry-person', was unlike a zesty 'Lemon-person' or a giggly 'Watermelon-person' and so on.
We also created a series of fun, interactive, Instagram filters. This app would allow the user to choose which character traits, best captured their personality. Simply by smiling, the app would select a Perrier Flavor to suit you. The videos were all shareable, and part of the grand plan to freshen up this 120-year old brand with a younger, more vibrant energy.
